Tuesday, February 9, 2010

Broadcast story: Weekend controversies

The Obama administration wants Anthem Blue Cross to justify their controversial rate hike. The hikes are as much as 39% for some individual policy holders. They go into affect March 1st for the estimated 8 hundred thousand policyholders. The increases have triggered widespread criticism from Anthem members and brokers, who say the premium hikes will put health coverage out of reach for some
In another controversy,
Sarah Palin is being criticized for consulting notes written on her palm. Cameras spotted the cheat sheet during the former Alaska governor’s speech at the Tea Party convention last weekend. During the same speech, she mocked President Obama for his habit of using a teleprompter.
At some point during the address, an enthusiastic crowd chanted “Run Sarah Run!” Palin says she would consider running in 2010 if she believed that it is the right thing to do for the country and for the Palin family.
One thing that did run this weekend was Super Bowl ads.
Google broke its television advertising silence with a heart-warming commercial titled “Parisian Love.” Doritos aired four commercials. The most popular showed a young boy defending his mama, and his favorite snack.
But among the most talked about commercials, lingers the worst ads of the night. GoDaddy.com, an internet domain site, has been spoiling air time all over the nation with the same scene. Danica Patrick is surrounded by ordinary women, who happen to be beautiful, and who want to be a Go Daddy Girl. Fortunately for couch potato, sex-driven men, the Go Daddy hopefuls strip to confirm their advertising ability. The commercial always concludes with a tease, tempting viewers to go online and check out the unedited version.
We get it. The racier the ad, the more PR. Viewers are logging onto Godaddy for a glimpse of free porn.
After all, sexy women popping open their blouses obviously directly relates to GoDaddy’s products.

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